Post by account_disabled on Mar 11, 2024 23:50:38 GMT -9
The scenario in which we move is this . Customers can obtain information very easily thanks to research and dialogue with trusted people using the tools they carry in their pockets. Potential customers are constantly bombarded with information and are rapidly changing their mindset , increasingly oriented towards receiving only the sound part of the information. Even if there are still many who do not distinguish the useful message from the noise , in the coming years, everyone will increasingly train their brain to distinguish promotion from information. The "old media" are struggling to find their dimension in an ecosystem in which television offers are multiplying, the decline of the printed paper (only in news) is clear and attempts are being made to pass all the information through digital. Even in the digital world, the converted old media no longer have a monopoly on information.
Social networks initially surprised and generated a lot India Mobile Number Data of enthusiasm. Enthusiasm that is progressively normalizing towards a more rational use, aimed at entertainment (Facebook, YouTube etc.) or information (LinkedIn, Twitter etc.). The growth of dark social networks (Messenger, WhatsApp, Telegram, Snapchat etc.) is tangible, because they restore a more protected and human dimension, reassuring those who do not like to expose themselves, but also those who have neither the time nor the desire to isolate information and prefer to select it upstream. The business model based on advertising, as we understood it in the 1980s, is outdated and all the methods with which companies or sellers coldly offer a product are outdated.
It's not a question of money, but of time. We are so exposed to information that we cannot focus on anything other than what we are actually looking for. Search engines and social networks are making great strides in this direction. Disintermediation in the purchase of products and services is now sought after by anyone who has learned that every single mediator exposes them to two risks, such as paying more and not having a real contact person in case of problems. Customers who know how to use technology today buy directly, without intermediaries and, above all, where there are the best guarantees. This is the trend. If in five years this trend is confirmed, we will have a scenario in which promotion and sales will take place through models, which already work, in which it is no longer the advertising slogan that sells, but the human approach towards the customer.
Social networks initially surprised and generated a lot India Mobile Number Data of enthusiasm. Enthusiasm that is progressively normalizing towards a more rational use, aimed at entertainment (Facebook, YouTube etc.) or information (LinkedIn, Twitter etc.). The growth of dark social networks (Messenger, WhatsApp, Telegram, Snapchat etc.) is tangible, because they restore a more protected and human dimension, reassuring those who do not like to expose themselves, but also those who have neither the time nor the desire to isolate information and prefer to select it upstream. The business model based on advertising, as we understood it in the 1980s, is outdated and all the methods with which companies or sellers coldly offer a product are outdated.
It's not a question of money, but of time. We are so exposed to information that we cannot focus on anything other than what we are actually looking for. Search engines and social networks are making great strides in this direction. Disintermediation in the purchase of products and services is now sought after by anyone who has learned that every single mediator exposes them to two risks, such as paying more and not having a real contact person in case of problems. Customers who know how to use technology today buy directly, without intermediaries and, above all, where there are the best guarantees. This is the trend. If in five years this trend is confirmed, we will have a scenario in which promotion and sales will take place through models, which already work, in which it is no longer the advertising slogan that sells, but the human approach towards the customer.