Post by account_disabled on Feb 27, 2024 19:03:23 GMT -9
Who is your business's ideal customer? It may seem like an obvious question. In fact, few people delve into the details and characteristics of the people their products or services are aimed at. Yet defining your ideal audience is the only way to create a truly effective marketing strategy! In this article you will discover why it is important to understand who your audience is and how you can get the information you need. THE BASIS OF AN EFFECTIVE MARKETING STRATEGY Defining your ideal audience allows you to understand how to communicate your brand and sell your products. In reality, knowing who you are targeting has a much broader impact because it also influences your own offer! In any case, on this blog we mainly deal with communication so we will limit ourselves to this area. What does it mean to define the ideal audience? If you have an organic pet food store, you can't just say that your audience is made up of pet owners.
Your potential customers are probably animal Nigeria Phone Number owners with particular attention to what their four-legged friends eat, sensitive to eco-sustainable production and with an above-average purchasing power (or in any case willing to spend more than they would choosing “common” pet food). Knowing the demographic characteristics and interests of your audience will allow you to create a communication strategy capable of capturing their attention! WHERE TO FIND INFORMATION There are several ways to find out what your potential customers are interested in and how they relate to the market. Let's see some: Competitor analysis If you're not lucky enough to be the only one in your industry, there are probably already successful competitors to look into. What are the elements that characterize the communication of these companies ? Are there details that distinguish them from less strong ones and that concern their message or their offer? Get inspired to understand what captures your audience's interest. Social Listening Social networks are a great place to discover what really matters to your audience.
But manually monitoring conversations around brands or topics is far from easy! This is why Social Listening platforms exist, which allow you to set up streams in which to follow messages relating, for example, to a hashtag or a mention. Direct experience with customers If your business is already started, you have certainly accumulated experience in selling your products or services. Ask yourself what the customer's needs were, what worried them and what convinced them to buy. Then compare the various experiences to find recurring elements that can characterize your ideal audience! The next step What should you do with the information collected? Some suggest creating a real profile of the typical customer : his gender, his age, his interests and his needs. The purpose of this simple exercise is to clearly establish the key points on which to build your communication.
Your potential customers are probably animal Nigeria Phone Number owners with particular attention to what their four-legged friends eat, sensitive to eco-sustainable production and with an above-average purchasing power (or in any case willing to spend more than they would choosing “common” pet food). Knowing the demographic characteristics and interests of your audience will allow you to create a communication strategy capable of capturing their attention! WHERE TO FIND INFORMATION There are several ways to find out what your potential customers are interested in and how they relate to the market. Let's see some: Competitor analysis If you're not lucky enough to be the only one in your industry, there are probably already successful competitors to look into. What are the elements that characterize the communication of these companies ? Are there details that distinguish them from less strong ones and that concern their message or their offer? Get inspired to understand what captures your audience's interest. Social Listening Social networks are a great place to discover what really matters to your audience.
But manually monitoring conversations around brands or topics is far from easy! This is why Social Listening platforms exist, which allow you to set up streams in which to follow messages relating, for example, to a hashtag or a mention. Direct experience with customers If your business is already started, you have certainly accumulated experience in selling your products or services. Ask yourself what the customer's needs were, what worried them and what convinced them to buy. Then compare the various experiences to find recurring elements that can characterize your ideal audience! The next step What should you do with the information collected? Some suggest creating a real profile of the typical customer : his gender, his age, his interests and his needs. The purpose of this simple exercise is to clearly establish the key points on which to build your communication.