Post by account_disabled on Dec 23, 2023 0:43:33 GMT -9
Advertisements have always been one of the best weapons for technology companies to reach their potential customers. With more than 88 million impressions from November 2020 to February 2021, the main smartphone and electronic device brands in Spain have fought an intense battle to win the attention of consumers with their online campaigns. AcuityAds , official partner for measuring video campaigns on Facebook, Instagram and YouTube, has analyzed for four months the impact of Internet spots from Huawei, Samsung, LG, Oppo, Xiaomi and Apple . The result has been reflected in the 'Share of Attention' study, which shows that 85% of the impressions correspond to the first two companies mentioned. Ranking of the most viewed advertising videos With the data obtained, AcuityAds has created a top with the most relevant advertisements of the firms studied, taking into account the total reach, viewing time and interaction.
The top 3 video ads , out of a total of 54 campaigns analyzed, would be made up entirely of Huawei spots . The winners are the audiovisual pieces of the Huawei Mate 40 Pro, with 19.6 million impressions; of the new Phone Number List Huawei Watch GT2 Pro smartwatch, with 11.7 million; and that of Huawei Freebuds Pro, with 10.9 million. Samsung is the only one that stands up to it in this classification, with a fourth place for its spot ' I deserve a Galaxy' , for its Galaxy Tab S7, with 7.7 million impressions. Until seventh position we did not find a new advertiser. In this case, it is an Oppo spot , with 3.4 million impressions. On the other hand, LG is another of the companies that makes it into the Top 10 most viewed spots , with 3.2 million impressions of its tutorial on the new LG Tone Free. Xiaomi, with 13 identified ads, sneaks its first campaign into 15th place, with 1.1 million impressions for one of the actions in the #XiaomiStudios series , dedicated to 'The Virtuosos'.
Huawei, number 1 in all categories Carried out thanks to the True Reach measurement platform, the study establishes three categories of analysis: Share of Views , which records the visibility share of video spots, both organic and paid impressions; Share of Spend , which takes into account the share of advertising investment; and Share of Time , which measures the share in minutes consumed. In all of them, Huawei is the clear winner . For example, in terms of impressions, the company from China takes a percentage of 55%, while Samsung appears second with 30%. The weight of these advertisers is significant compared to the rest, since LG does not reach 7%, Xiaomi has 4% and Apple only reaches 0.44%. Regarding advertising investment, 90% is accounted for by Huawei, with 60%, and Samsung, with 30% . The case of LG is notable, since its budget represents 3% of the total investment, which means that its reach is very effective.
The top 3 video ads , out of a total of 54 campaigns analyzed, would be made up entirely of Huawei spots . The winners are the audiovisual pieces of the Huawei Mate 40 Pro, with 19.6 million impressions; of the new Phone Number List Huawei Watch GT2 Pro smartwatch, with 11.7 million; and that of Huawei Freebuds Pro, with 10.9 million. Samsung is the only one that stands up to it in this classification, with a fourth place for its spot ' I deserve a Galaxy' , for its Galaxy Tab S7, with 7.7 million impressions. Until seventh position we did not find a new advertiser. In this case, it is an Oppo spot , with 3.4 million impressions. On the other hand, LG is another of the companies that makes it into the Top 10 most viewed spots , with 3.2 million impressions of its tutorial on the new LG Tone Free. Xiaomi, with 13 identified ads, sneaks its first campaign into 15th place, with 1.1 million impressions for one of the actions in the #XiaomiStudios series , dedicated to 'The Virtuosos'.
Huawei, number 1 in all categories Carried out thanks to the True Reach measurement platform, the study establishes three categories of analysis: Share of Views , which records the visibility share of video spots, both organic and paid impressions; Share of Spend , which takes into account the share of advertising investment; and Share of Time , which measures the share in minutes consumed. In all of them, Huawei is the clear winner . For example, in terms of impressions, the company from China takes a percentage of 55%, while Samsung appears second with 30%. The weight of these advertisers is significant compared to the rest, since LG does not reach 7%, Xiaomi has 4% and Apple only reaches 0.44%. Regarding advertising investment, 90% is accounted for by Huawei, with 60%, and Samsung, with 30% . The case of LG is notable, since its budget represents 3% of the total investment, which means that its reach is very effective.